In 2015, as a breastfeeding mom to my second baby, I founded Oat Mama. I was motivated to address the lack of adequate lactation support in the market, especially after struggling with milk supply. Drawing from my passion for recipe development and food photography from my years as a food blogger, I helped pioneer the first-ever lactation granola bar to market. Countless test recipes and unwavering dedication led to its overnight success as an essential breastfeeding snack.

There was a lot of grit, love, and an extraordinary team that tirelessly crafted tens of thousands of bars by hand for the first four years. We have since expanded our offerings to include crafted teas, powders, and supplements for lactation, pregnancy, postpartum, and wellness. We're also proud of our first fully dedicated lactation cookbook, "Eat to Feed," published in 2019 by Hachette Books.

At Oat Mama, our unwavering commitment to quality is fueled by understanding the concerns that weigh on moms. We firmly believe that what you nourish your body with should never be an added worry. Our products are thoughtfully designed by moms who understand the challenges of being a new mother. 


As a company created by moms, for moms, we are united in our mission to mother the mother.

With love and lots of baby snuggles, 

Eliza Larson